Play to sell
Advergames: video games for your brand.
Games with your brand's story and characters, tied to promotions and campaigns.
How we do it
An advergame works when playing helps people live the campaign's idea. We design the mechanic around a concrete action of the audience (explore, discover the product, beat a challenge, come back) and connect it to packaging, codes or prizes when the promotion needs it.
Ideal for: launches, prize promotions, consumer brands
GuideWhen an advergame makes sense
An advergame makes sense when playing helps people live the campaign's idea, starting from a concrete action of the audience.
READ THE GUIDE →What it includes
- Playable concept built from the campaign goal
- The brand's characters and world in 2D or 3D
- Promotions with codes, prizes and leaderboards
- Release on web, iOS and Android
- Participation tracking from day one
Cases
What we have already done.
La Leyenda de los LIVTosty / DEMASA · 2015–2021Video game saga that extends the Tosty universe into Lemuria, with Cord, Nerú and Eta, in chapters tied to the brand's promotions.VIEW CASE →
BRAND GAMES AND ACTIVATIONSTosty LIV: El regreso de CordTosty / DEMASA · 2021Chapter of the saga centered on the search for Cord.VIEW CASE →
BRAND GAMES AND ACTIVATIONSToros TeleticaTeletica · 2017Virtual bull-riding championship tied to the year-end broadcasts.VIEW CASE →
BRAND GAMES AND ACTIVATIONSFiesta de gallos TortiRicasTortiRicas · 2023Prepare tortilla snacks to match customers' orders.VIEW CASE →
More solutions · Play to sell
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