Solutions / Augmented, virtual and mixed reality

Augmented and virtual reality serving a specific experience.

We create experiences that extend products, content and spaces or allow people to explore digital environments. We select the level of immersion based on what people need to understand, practice or experience.

Immersion should contribute to the project.

Augmented reality

We connect digital content with products, materials or physical environments. Recognition, devices and access methods are defined according to the experience.

Virtual reality

We develop environments for exploration, demonstrations or practice. Interaction, devices and usage conditions are agreed during design.

Connected experience

Immersion can form part of a campaign, simulator or platform. We define how it starts, what happens inside and how participation continues.

Device, content and context are designed together.

The proposal considers visual detail and the limitations of the planned equipment. Compatibility is validated on the phones or headsets defined for the project. Testing, installation and user support are specified for each project.

Questions about this solution

Does augmented reality always need an app?

Not always. Access depends on the features, devices and technologies available. The approach is validated before the scope is finalized.

Can it connect to a video game or training system?

Yes, when the integration serves the objective. We define the journey, exchanged information and operating requirements between components.

The next project

Let's design an immersive experience with a purpose.

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Related projects and references.