Resources
Guides for organizations that need to define, evaluate and launch an interactive experience.
Activate a brand
An advergame makes sense when playing helps people experience the campaign's idea. Start with a concrete audience action: exploring a universe, discovering a product, completing a challenge or taking part again.
Read guideTrain a team
To evaluate an avatar proposal, start with what the person needs to learn and the system that supports the conversation.
Read guideTrain and transform
A simulator needs a clearly defined practice situation. Start with the decision or skill the team needs to practice.
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