Tosty: La leyenda de los Liv / Epica
2015 · game
Advergaming / Tosty · DEMASA
La Leyenda de los LIV
A fantasy saga connecting Tosty characters, video games and activities. Canu Arts developed the video game and the project's technology experience.
The challenge
Extend the brand universe through an experience people could play, explore and follow across multiple releases.
The experience
In Lemuria, characters such as Cord, Nerú and Eta shape an adventure with chapters and challenges. The story connects with Tosty's products and promotional activities.
What we developed
Canu Arts was responsible for developing the video game and its associated technology experience. The saga evolved from its earliest versions to mobile releases such as El regreso de Cord.
Implementation and scope
The materials document several releases: the first stage in 2015, a later app identified as LIV / liv2, and El regreso de Cord in 2021. These are versions of the same saga, each with its own context.
A story beyond the screen
The LIV universe inspired Demasa's float at the 2017 Festival de la Luz. The float won first place and shared the best children's effect distinction with Kölbi. In 2024, the Tosty La Leyenda de los LIV campaign received a Silver Effie in Brand Experience.
Credits
Video game and technology experience: Canu Arts. Brand: Tosty / DEMASA. 2024 Effie campaign: House Dentsu and Tosty / DEMASA. Festival de la Luz float: Horacio Prado and his team, according to coverage of its production.
The project in motion.
Editions and references.
Tosty LIV / liv2
Records 2018–2020 · game
Tosty LIV: El regreso de Cord
2021 · game
Press and documentation.
Related solutions.
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