Advergames that turn a brand into an experience.

We design and develop advergames for campaigns, launches, promotions and activations. Mechanics, art and the participation journey grow from the brand's objective and connect with the components needed for execution.

A campaign people can experience.

Idea, identity and mechanics

We turn a campaign message into a playable activity. We design characters, environments and rules with a creative direction consistent with the brand.

Connected participation

The project can integrate registrations, codes, packaging, challenges, rewards and administration. Each component addresses a defined need; it is not added by default.

Experience in context

We define the format for web, mobile or events based on devices, connectivity and operations. We test the experience in its intended environment.

The game is part of the execution, not a standalone piece.

We agree on what people should experience, how participation is managed and what information the brand team needs. When measurement is included, we define events and reports at the design stage so the brand can assess interaction within the campaign's context.

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