Activate a brand
When an advergame makes sense
An advergame makes sense when playing helps people experience the campaign's idea. Start with a concrete audience action: exploring a universe, discovering a product, completing a challenge or taking part again.
Define participation
Before choosing a genre, describe what the person will do and why they would want to do it. An exploration campaign may need progression and storytelling; a short in-person activity may need an immediately understandable mechanic. Available time and context shape the experience.
Connect the game to the campaign
If packaging, codes or prizes are involved, the rules and operations must be part of the scope. Define who manages the experience and what happens when someone needs help. These decisions make it possible to quote a concrete solution.
Choose comparable evidence
La Leyenda de los LIV shows a saga connected to a brand; TortiRicas offers other participation mechanics. A useful reference is one whose context resembles the need you want to address.
Agree on how to evaluate the work
Define the participation events relevant to the campaign and what information may be collected. Results must be read within their period and context. A number of plays alone does not demonstrate sales.
The next project