AI Learning / Corporate training
AI for digital marketing workshop
Use artificial intelligence to choose tools thoughtfully, create on-brand content and plan campaigns.
Who is it for?
Marketing, communications, sales and trade marketing teams, and decision-makers.
What we cover
AI in marketing, the tool ecosystem, commercial copywriting, visual creativity, planning, buyer personas, value propositions, metrics, optimization and basic automation.
Workshop format
A six-hour, in-person workshop with practical exercises, assessment, digital support materials and a certificate of achievement.
Application at work
The goal is to use AI thoughtfully, practically and responsibly. When preparing the proposal, we review the team's context and agree on the exercises and materials the group will use.
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