Marketing, communications, sales, trade marketing, and decision-making teams.
A 6-hour in-person workshop designed for immediate application in the workplace.
Practical exercises, evaluation, digital support material, and a certificate of completion.
Use artificial intelligence as a real competitive advantage: choose tools with judgment, create brand-aligned content, optimize campaigns, and avoid generic results.
AI in marketing, tool ecosystems, commercial copywriting, visual creativity, planning, buyer persona, value proposition, metrics, optimization, and basic automation.
It is not about learning tools because they are trendy. The goal is to make better decisions, work with judgment, and apply AI in a practical, responsible, useful way for the company.
